Creatives, BTL (Below the Line), and Media

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Creatives

This refers to the conceptual work that brings a campaign to life. Creatives include graphic design, copywriting, video production, branding, and more. They are the art and messaging behind a campaign that aims to capture attention and convey the brand’s message engagingly.

Strong creatives capture attention, evoke emotions, and persuade the target audience. They’re the face of the brand, shaping its perception.

Graphic Design

Graphic design is the art and practice of communicating visually. It involves creating visual content to convey specific messages to a target audience. This can range from simple logos to complex layouts for websites, books, and advertisements.

Branding & Print

Branding and print design services are essential for businesses aiming to build a strong brand identity and effectively communicate with their audience through tangible materials.

BTL

BTL involves direct, targeted marketing activities that focus on specific groups, often with measurable and immediate impact. Common BTL tactics include events, promotions, sponsorships, in-store displays, experiential marketing, and direct mail. BTL is more personal and aims to create a one-on-one engagement with the consumer

Helping Businesses in 200+ Different Industries Reach Their Business Goals

Matek Digital & Technology ensure we get what we need from the partnerships, not just what may seem like the best result.